Everyone including me wanna be masters for sales and marketing. When I questioned this myself? What do you know about marketing?
I didn’t have any definitive answers for this. So I thought whatever I learn to put into a blog post up here. So everyone can refer.
What is Marketing?
It’s process of creating awareness in people’s mind about the product/service.
What are the Types of Marketing?
There are only two types of marketing activities up here in this universe.
What is offline Marketing?
Offline marketing is nothing but activities carried out for marketing in the offline medium. They are as follows.
- Mouth to Mouth Reach
- Displaying Banner Ads
- Giving Ads in the paper
- Flyers Ads
- Radio Ads
- TV Ads
- Offline Campaigning
Hope you guys have a picture now!
- Cost is too much!
- Segmentation of users is not possible
- Fewer ROI Conversions
- Lesser chance of getting leads
- It works without internet and analytics 😛
- Can be performed by any individual
What is online marketing?
Marketing activities carried out in online platforms, they are nothing but Digital Marketing
Know them more here
There are various subtypes of Digital Marketing
1)Social Media Marketing – Using social media channels to market your product.
2)Email Marketing – Using emails to market your products.Will discuss the art of Email Marketing later over another post
3) Video Marketing – Making a video of your product and making it available in Youtube, daily motions as video campaigns.
4)Affiliate Marketing- You can hire affiliate marketers, commonly bloggers to use your product and review them and pass it on the public through their blogs.
4)Viral Marketing – Attracting a huge crowd and giving them free goodies and start building up the brand and selling the products indirectly.
5)Search Engine Marketing – Placing ads in google listing page.
6)Content Marketing – you write blogs about your product, eventually redirecting your end users to visit your site.